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A Traveling Minstrel for the Modern Age
I hate most music venues. They’re expensive, they’re crowded, they’ve got long lines, and there’s always some jerk singing along right in my ear. That’s why Bobby Bare Jr. is the performer for me. He...
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What Facebook Questions Means for Brands
On March 24th, Facebook rolled out a new version of Questions, allowing brands to directly poll their fans. Questions was launched in beta nearly a year ago and released to users soon thereafter, but...
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Mashable Tests Social Waters with “Follow”
This post originally appeared in our April issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook, Twitter, LinkedIn...
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3 Tips for Creating a Talkable Brand
At Post Advertising, we talk a lot about creating engaging content that audiences not only seek out but also share with their friends. This type of “talkable marketing” is often referred to as Word of...
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How Fleshlight Made Me Famous
My name is Mike Cannon. I am an extremely highbrow stand up comedian based in New York City. Oh, you’ve never heard of me? Well that sadly makes perfect sense. Last week, in an effort to broaden my...
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Ads Behaving Badly: 8 Examples of When Trying to Do Right Goes Horribly Wrong
It’s certainly not unusual for brands to fall over themselves to attach themselves to worthy causes: the environment, education, human rights. Because what consumer doesn’t want to believe their...
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Why Milk’s PMS Campaign Went Sour
Over the past few weeks, a bold campaign by the California Milk Processor Board, featuring men as suffering victims of PMS-crazed women and milk as the cure, has become the latest poster child for...
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How to Brand a City (Are You Listening, Cleveland?)
As geographically stable as most cities are, their identities shift over time. Pittsburgh was the symbol of American muscle in the ’50s and ’60s; today it’s a poster child for urban decay. New Orleans...
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Which 5-Star Resort Wants to Censor Your Comments?
[See 9/2/11 Update at bottom of post] A strange encounter with a somewhat hostile innkeeper in the wilds of Nova Scotia has focused me on the escalating war that more and more businesses are waging...
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In the Hands of the Masses: 5 Killer Crowdsourced Advertising Campaigns
As post-advertisers, we spend most of our lives coming up with ways to tell brand stories. So much time is spent thinking, brainstorming and discussing that we spend every ounce of gray matter our...
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Occupy Wall Street Does Have a Message: Telling the Protesters’ Story
Contributing authors: Charles Coxe, Chuck Wentzel, Karen Nagy, and Katie Edmondson CNN business reporter Alison Kosik tweeted to the world on October 4: “Purpose in 140 words or less: bang on the...
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Three Secrets to Successful Branded Viral Marketing
Like the search for the Holy Grail, viral marketing success has been an elusive treasure. While we see a new wave of viral content every day, there’s no clear path toward creating the next big thing....
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Occupy Wall Street, Defining Your Brand, and Storytelling
This post originally appeared in our October issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. As the Occupy Wall Street movement...
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2011: The Year Consumers Took Over Brands
Out: brands barking at consumers. In: consumers taking control. From Coke’s recent cancelation of its white Christmas cans to Gap reverting back to its signature logo, 2011 seemed to be the year of...
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Balancing Privacy and Transparency in Social Media
This post originally appeared in our December issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. The art of tightrope walking is one...
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Crowdsourced! Eight Ways to Involve Your Most Important Allies
Brand-hatched crowdsourcing is nothing new. But constructive crowdsourcing with usable output? Crowdsourcing that evokes a palpable sense of togetherness? That’s new. Steps being taken by nimble...
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5 Rules for Brands to Avoid Being “Pruned” From Social Profiles
Breaking news: Young people care about their reputation and appearance! Well, maybe that’s not such a hot scoop, but when you add the words online and social media, the ears of brand managers...
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Why There’s More to Facebook Pages than ‘Likes’
The most successful brands on Facebook Pages aren’t the ones you’d think. If I told you that Coca-Cola’s Facebook Page has an engagement rate of less than one percent, would you believe me? Well, it’s...
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Staying True to the Story: Where ‘The Lorax’ Went Wrong
It’s been weeks. Why haven’t I gone to see the movie adaptation of my favorite childhood story, Dr. Seuss’ The Lorax? It wasn’t the trailers or previews, but rather the antics of Universal Pictures’...
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Post-Advertising Summit Brings Storytelling to Life
Since 2008, we’ve been charting the evolving landscape of marketing and discussion the future of advertising at this blog. For the better part of the last decade, Story Worldwide (who keep the lights...
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