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Gap and Facebook Deal Leaves Customers Bewildered
On the heels of a logo switcharoo that set the internet ablaze, Gap recently caused a commotion in the location-based marketing world with a campaign to give away 10,000 free pairs of jeans at U.S. Gap...
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Amazon’s Moral Compa$$
Last week, outraged online shoppers threatened to boycott Amazon.com for carrying Phillip R. Greaves’s self-published ebook, The Pedophile’s Guide to Love and Pleasure: A Child-Lover’s Code of Conduct....
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Blog Post Brings Alaska Airlines to its Knees
So, not long ago, a Canadian couple and their 8-month old kid were heading home from their wedding in Las Vegas. As they were boarding the plane at the last minute, their baby did what babies do best,...
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Your Home Movies, Now with Less Product Placement
Further proof that now, and in the future, yelling at consumers with billboards and slogans won’t work: Unlogo, a new Open Source website and iPhone app, gives people the ability to remove corporate...
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Twitter Wrote Tim Burton’s Newest Stainboy Saga
Tim Burton is anything but your typical storyteller, and his recent foray into the world of social media world is further evidence of the man’s crazy genius. Burton’s Cadavre Exquis tells the story of...
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Loving Brands Like Brothers
When was the last time you shared something intimate with a brand? Had a romantic picnic on the ledge of a billboard? Or spent a Friday night with a group of friends at the advertisement theater? We...
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The Time is Now for Multicultural Marketing
The Census Bureau estimates that minorities will make up a majority of Americans under age 18 in just a decade, but most advertisers haven’t yet figured out how to change gears for this demographic...
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Restaurant Owners to Negative Yelp Reviewers: Go Get Hit by a Bus
Nobody likes criticism. Adding the word “constructive” doesn’t make it much better either. Heck, just having someone point out that you’ve got a spec of broccoli in your teeth can ruin an entire day....
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Negative Advertisers Face Digital Justice
The story of online glasses retailer Decormyeyes.com has exploded since the New York Times reported on the owner’s “negative advertising” scheme. Online complaints about the company’s horrendous...
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Jay-Z Revisits Champagne Beef (Yummy!)
Ever since Jay-Z exploded onto the scene in 1996 with Reasonable Doubt, he has exalted in the luxury champagne brand Cristal as a symbol of success. And he’s not the only emcee to have professed his...
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Columbus Dispatch Misses Ted Williams’ Viral Wave
If you gave a passing glance at the internet this past week, you heard about Ted Williams and his Golden Voice. His story pulled at our heartstrings and resulted in a slew of job offers. Since then,...
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The Social Media Scientists
Like it or not, consumers are talking about your brand. And while they talk, researchers are taking notes. In an age where consumer-generated content is aggregated and judged for macro-sentiment by a...
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Taco Bell Harnesses Social Media to Squash Customer Beef
Few are naive enough to think that Taco Bell is authentic Mexican cuisine. But diners were recently surprised to discover that the restaurant chain’s “seasoned beef” actually consists of only 35% beef,...
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FTD.com and Groupon Join Forces to Ruin Valentine’s Day
Valentine’s Day is one of the 20th century’s oh-so-special holidays. Husbands and boyfriends rush to their computers to put the least amount of time (and money) into purchasing flowers while the single...
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Facebook Sponsored Stories Turn Your Life into a Commodity
This post originally appeared in our February issue of “Live Report from the Future of Marketing,” our monthly Post-Advertising newsletter. Subscribe for free here. Facebook’s Stories project has,...
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There’s No Business Like Bieber Business
We’ve had some time to get acquainted with Web 2.0 and its progeny. Slowly but surely it’s all starting to make sense. Digital tools are immersing consumers in deeper and more meaningful brand...
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Barbie & Ken: Reunited and it Feels So Good
The news shocked the world on Valentine’s Day of 2004: America’s favorite couple was breaking up after 43 years of going steady. The split even made the evening news. There was public outcry. How...
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Chobani Embraces Digital Storytelling with Real Love Stories
Greek yogurt has quickly become the red bottom stiletto of the dairy world. It’s suddenly “cool” to be seen eating this thick, creamy yogurt, and brands are eager to capitalize on this new-found caché....
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Verizon’s Not So Subtle Jab at AT&T
It’s been running all month but gets fresh comments daily. And the folks at AT&T are probably still smarting — especially since many of those comments come from jubilant owners of brand-new...
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Privacy v. Profit: Facebook’s PR Balancing Act
Most of us tell the same lie almost daily: “I have read and agree to the terms of use.” This lie is so common and so institutionalized that there’s even a lively discussion on a religious forum...
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